Formulabs

Installers work fast, and shelves of labels slow them down. So Formulabs codes itself: a symbol for every strage, a pattern for every chemical, a color for every scent– so you can spot a bottle from across the shop. Naming, identity, packaging and system design launched into a wholesale brand.

ROLE: Brand strategy, naming, product architecture, packaging and label system, material and print testing.

IN COLLABORATION WITH: Auto Film Solutions