Who I am
I am a goal-oriented designer with a passion for brand design and development.
When I was a kid, it was my dream to be a fine artist.
As I grew older, I began to find the touch of an artist in everyday things. Things I typically found mundane became interesting to me. Magazines, posters and fonts were fascinating.
I just knew I had to be apart of it. To make everyday beautiful. Chasing my inspiration, I started college two years early to pursue digital design. Here I am today completing my Bachelor’s, and overflowing with ideas every moment.
Taking the time to expand upon each step in my process creates a final product that is instinctual and inspired.
By establishing a client brief at the start, it’s easier to look back to reference them in order to ensure direction is consistent with initial expectations. Understanding communication objectives and business values is essential at this stage, as it sets the foundation for the entire project.
Competitive analysis allows exploration in unfamiliar industries. By rooting ideas within communities, we can get a better idea of what the consumer perspective looks like. Analyzing visual trends in the industry reveals how each design will be received by respective audiences.
Leveraging market research, a tone of voice begins to find itself. Considering the brand intentions and values, semantics and associated cultures are explored. The visual elements are collected on mood boards, inspiration on color, type, and style included to evaluate art direction. Once tone is fully established, we move on to more advanced
Iterative design is the cornerstone of this stage. By exploring all options, you’re ensured the best possible outcome. This is typically done in the form of thumbnail sketching, and a lot of it.
Iterative design is the cornerstone of this stage. By exploring all options, you’re ensured the best possible outcome.
At this stage, the product in development is put in front of a real audience. Interactions are studied and feedback is recorded to incorporate back into the design.
The final stage is a combination of refinements and approvals. Often, there are last minute additions or changes to make based on feedback received from the general audience and the client. Making sure expectations are not only met, but exceeded.
Have a project for me? Just want a chat? Feel free to reach out and we’ll make it happen.